What Is Pinterest Marketing

What is Pinterest Marketing

Pinterest Marketing is the use of Pinterest to market a business or blog.

Why should you be using Pinterest to market your business.

Using Pinterest for your business can get you more website traffic. As Pinterest is a search engine users come with a solution or idea in mind, meaning they are actively looking for what you have to offer. Through using great keywords and targeting what your ideal customer is searching for about you or around your business you can grab their attention. People go to Pinterest to shop. I know some of you may be surprised by this but Pinterest again is a search engine, but instead of reading boring writing they can click on fun attractive and engaging Pin designs. Big brands and business are also using Pinterest, but its still has lots of potential for the many small business out there. Email lists you may have one, it may even get neglected from time to time but through using Pinterest you can promote your Freebie’s or Lead Magnets to attract your ideal customers.

Something to note however is Pinterest is a long game. It can take anywhere from 3-6 months to get real traction on your Pins. However don’t feel discouraged as your business can then benefit from Pins being discovered months and sometimes years down the line. Compare the lifetime of a Pin to the average Instagram post that only lasts 24 hours max.

Well here are few stats to get you inspired

Millions of users

Marketers

Purchase

What is Pinterest

Pinterest is a Visual Search Engine think Google but with fun creative images. Users go to Pinterest to find new products or solutions to their problems or to get creative and collect inspiration for an upcoming project. Mostly it is assumed by Pinterest novices that its just for crafts and finding fun food recipes. However there is a place for many niches on Pinterest from digital products, fashion and website design.

What are Pins

Pins show of a product, service or blog post providing key details about the content the user would find when clicking through to the link.

There are several types of Pins

Static - The traditional pin that started it all. They have catchy headlines and complementing images that capture the

Video

Idea Pin - The newest of the bunch. The Idea Pin is Pinterest’s answer to reels featuring multiple images and can also feature audio and video. They can be used to show how to use a product or instructional content

Rich - Are like static pins but feature extra information pulled from your website. You have to link your website to allow Pinterest to show this helpful extra info. Think Recipes - and a handy ingredient list from you content will show up.

How could you use it for your business

You can use Pinterest to help gain more traffic to your website, build that email list that sometime gets neglected and help build awareness of your business.

You could feature all your blog posts, show off your products and why they are perfect for your ideal customer. All with links back to your desired website page.

Connect with other creators in and around your field of expertise, pinning useful content of other creators that would be super handy for you ideal customer or client.

Whether you are a service based business, a product based business or have some great digital offerings Pinterest can help attract the attention your business deserves.

Check out

Set up a Pinterest Business profile

Look at what content is most important and useful for your ideal clients or customers

Try out Canva to create fun pin designs

Set Up Boards that are relevant to your business and to what your ideal customer or client is searching for.

Hope you found this useful